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Looks Do Matter

WYSIWYG – What You See Is What You Get, started off as an acronym in the IT world (they love them!), but is a great term that summarises one of the fundamentals of Marketing. It encapsulates more than just the vital first 7 seconds we have to make that all important first impression because it […]

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RD Williams Attends Australian Construction Equipment Expo 2012

The 2012 Australian Construction Equipment Expo is going to be held from 4-6 October 2012 at the RNA Showgrounds at Bowen Hills. Attendees are able to see and explore the latest range of equipment, newest products and latest innovations in the industry. The expo attracts over 4,000 visitors who are enthused at having the opportunity […]

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Navigating Stormy Waters

Nobody can to predict where our economy is headed. It’s interesting to listen to the debates, with opinions ranging from the “Chicken Littles – the sky is falling in” doomsayers to the Eternal Optimists “we’ve hit bottom, and things can only go up”. There is no definitive answer as there are too many variables, but […]

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Reflections

Mirror, mirror, on the wall… It’s fascinating the associations we all make when we rightly or wrongly categorise someone based on an object they own or a viewpoint that they have. For instance, we tend to stereotype people based on what car they drive. Drive a Ferrari, you’re a well off show off, but perhaps […]

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Just Sleeping

We spend about a third of our lives asleep. I’m a medical novice, but know that sleep is an important aspect of maintaining good health. There are however many types of sleep, some better for you than others, and I’ll stick to some business layman’s explanations below:

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What do you pay for Productivity?

A number of people appear to be surprised that Ford is shedding a further 440 jobs only a couple of months after receiving hundreds of Millions of tax payer money to prop up jobs with the company. Further, it appears that the Falcon will stop soaring altogether and crash to the ground in a couple […]

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Catch 22

Catch 22 was a phrase coined in 1961 from a novel by Joseph Heller, and refers to a situation a person is subject to but has no control over. He was referring to the situation at war times when drafted air force fighter pilots were sent on missions facing nearly certain death. The only way […]

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